Maximising value for Oceanic Estates through the redevelopment of this industrial park with extensive planning history to provide a mix of land uses to meet market demand.
THE BRIEF
To date, Paul Basham Associates have worked on three independent but intricately linked planning applications at 154 Fareham Road for proposed drive-thru restaurants and trade counter schemes.
THE APPROACH
The site benefits from road frontage onto the A32, the primary access road between Gosport and Fareham/the M27, which makes the site attractive for these land uses, but likewise required detailed consideration of the impact on the local signal junctions.
Net cumulative traffic impact of replacing office space and an element of warehousing with the restaurant and trade counter uses was a fundamental consideration to establish early in the process, as well as the extent of linked trip traffic to these various uses (and therefore not wholly new to the local road network).
Our team worked with the land owner and architect to develop a layout that met the functional requirements of these land uses (including parking, servicing and circulation around the drive-thrus), and reduced pressure at the Lederle Lane junction through a new entry point onto Barwell Lane.
THE RESULT
We secured consents for a drive-thru restaurant (now built as KFC), drive-thru coffee shop and circa 3000sqm of trade counters and ancillary storage (now occupied by Tool Station and Formula One autocentres amongst others).
Paul Basham Associates were subsequently appointed for a further application to change the consented coffee shop into a Burger King, which also secured consent in early 2016.